The Old spice commercial in general is really well thought out. Its very catching and unique. The first couple of seconds grab your attention very well, like any effective business commercial is designed to do.
This commercial kind of projects to both sexes. In the commercial he's talking to the ladies which definitely grab the females attention, Also on the other grabs a male's attention because it put that thought in your head that its really what women want you to smell like. I think its very well thought out and uniquely put together. Also the author put a comical and attractive twist on it. In any commercial you want it to grab the targets attention and I really think old spice did a fantastic job.
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